Wolski o Wojnie
Personal branding that reinforces
the expert’s voice and builds authority.
“Wolski o wojnie” [Wolski talking of war] is a personal brand based on authenticity and expert knowledge. The author of the project effectively conveys content about the military, weapons, and contemporary conflicts in an accessible way and with a strong emphasis on concrete expertise. Our goal was to translate the author’s substantive voice into a consistent, professional image that would increase his credibility and recognition.
Project assumptions
The starting point was to create a foundation for personal branding that would strengthen credibility and allow the expert to reach a wider audience. We wanted the brand to have a consistent and professional character from the outset, emphasizing the author’s expertise in military matters. The project involved combining substantive content with modern visual identification and communication tools—from the website, through the offer and printed materials, to gadgets that supported recognition. Thanks to this, “Wolski o wojnie” was able to enter the market with an image ready to build a lasting position as an expert.
Process
We started building this personal brand from creating a logo that was to become the expert’s calling card and first distinguishing feature. It paved the way for further work on a consistent image. The next stage was the website: a space where the author’s knowledge and experience gained a professional setting and form, allowing them to reach a wider audience.
At the same time, we developed printed materials—business cards, flyers, and offers—to support the author in face-to-face contacts and building business relationships. Finally, we enriched the brand with small elements, such as a mug, which can be an everyday reminder of the power of personal branding. The whole process had one goal. We wanted to show that the knowledge and authority of an expert can be supported by a consistent, modern image that works both online and offline.
Analysis and research
Logo proposals as the fundamental element of branding
Implementation
Integration across other areas of visual communication
Support, training, and consulting
1/ Logo design structure
Communication strategy
The most important assumption was to support the author in building a personal brand that would be associated with reliability, knowledge, and professionalism from the very beginning. Communication was to emphasize authority while remaining accessible to a wide audience. It was crucial to introduce a consistent visual language so that every touchpoint with anyone interested in the topic would strengthen the personal brand.
2/ Colors palette
primary
secondary
white
3/ Typhography
4/ Web page
The website was designed as a signature piece for the expert, yet also as a channel of communication with the audience. Its role was to provide substantive content with an appropriate visual and functional setting so that the knowledge could be presented in an accessible way while simultaneously strengthening his professional image. As a result, the author gained a tool that supported his personal branding, allowing him to further scale his presence in the public space.
“Wolski o wojnie” is an example of how expert knowledge can take on a new dimension thanks to well-constructed personal branding. From the logo and website, through the offer and printed materials, to the details. Each element was designed by our team to tell a coherent story. The brand gained a professional image that not only emphasizes the author’s expertise, but also builds a lasting bond with his audience.
Let’s talk
Building a brand is a process. Let’s take the first step together.
Let’s create a brand that draws attention.
